Paul O’Brien is a very clued-in search marketer from Hewlett-Packard. Conference chair Stephan Spencer of Netconcepts had the distinct pleasure of interviewing him as an upcoming AMA speaker.
Stephan interviews Paul O’Brien. (MP3, 40 minutes, 10 megs)
Eric Ward has been link building since the Precambrian Age (at least in Internet years)… the early 1990’s… well before the days of PageRank. His client list includes such giants as Amazon.com and the Discovery Channel.
In this 36-minute interview, conference chair Stephan Spencer plies some great link building tips and tricks out of Eric. Eric will be speaking at several of the Hot Topic: Search Engine Marketing events later this Spring. He (his wife, actually!) has a baby due around the time of the first event in San Francisco, so Stephan will be filling in for him there.
Download the interview (audio only, MP3, 8 megs)
What marketer wouldn’t want to hear what to do, what not to do, what tools to use, et cetera from one of Google’s own? Imagine asking questions directly of Google. Questions specifically about your site! You’ll get a chance to do just that — to hear from Googlers Vanessa Fox or Amanda Camp at the AMA Hot Topic: Search Engine Marketing conference.
Conference chair Stephan Spencer had the distinct pleasure of recently interviewing Vanessa Fox, product manager of Google Webmaster Central.
In this 40-minute interview, Stephan gets the skinny on the latest and greatest Google-provided SEO tools for webmasters, the duplicate content filter, redirects, and more.
Download the interview (audio only, MP3, 9 megs)
Come and hear from Google about search engine optimization (SEO) at the American Marketing Association’s Hot Topic: Search Engine Marketing conference — a one-day traveling road show being held in San Francisco on April 20, New York City on May 25, and Chicago on June 22.