Monthly Archives: May 2007

May 22

Interview with Alan Rimm-Kaufman uncovers paid search gems

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Alan Rimm-Kaufman, President of paid search agency Rimm-Kaufman Group, discusses fascinating aspects of natural and paid search with organic search expert Stephan Spencer. Stephan’s savvy interview questions took the discussion into the spotlight on paid search. As a result, Alan freely shares some sparkling insights that range from so-called “quality score gotchas” to daily caps to metrics.

Stephan interviews Alan Rimm-Kaufmann (MP3, 55 minutes, 13 megs)

This interview is the latest in a series of podcasts for the American Marketing Association’s “Hot Topic: Search Engine Marketing” conference. Both the interviewer, Stephan Spencer, and the interviewee, Alan Rimm-Kaufmann, are speakers at the three conferences this Spring and the three conferences this upcoming Fall. Register now.

May 01

Valuable time with Amanda Camp, Google engineer

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Google engineer Amanda Camp shares her insights into search engine optimization (SEO) with conference chair and SEO guru Stephan Spencer.

Listen to Stephan’s interview of Amanda (33 minute MP3, 8 megs), and I guarantee you’ll learn something new.

Amanda spoke at the AMA Hot Topic: Search Engine Marketing conference that took place in April in San Francisco. Hear from more Googlers at the upcoming Hot Topic: Search Engine Marketing events taking place this Fall: September 10th in Seattle, September 28th in Boston, and November 2nd in Chicago. Register now!