Stephan Spencer, chairperson of the AMA conference Hot Topic: Search Engine Marketing, interviewed recently Marylynne Tosyali, Director of Online Marketing at Direct Marketing Services Inc., the company behind Wards.com, HomeVisions.com, and several other online stores. Marylynne spoke at the conference in June in Chicago.

Stephan interviews Marylynne Tosyali of DMSI (MP3, 44 minutes, 10 megs)

Stephan and Marylynne discussed the company’s decision to enter the blogosphere, her experiences with GravityStream through Netconcepts and her successes with paid search. The 45 minute audio recording also covers other topics in search, and offers a unique perspective into SEO from the client’s point-of-view.

This is the latest in a series of podcasts for the Hot Topic: Search Engine Marketing conferences. Register now!