Eric Ward has been link building since the Precambrian Age (at least in Internet years)… the early 1990’s… well before the days of PageRank. His client list includes such giants as Amazon.com and the Discovery Channel.

In this 36-minute interview, conference chair Stephan Spencer plies some great link building tips and tricks out of Eric. Eric will be speaking at several of the Hot Topic: Search Engine Marketing events later this Spring. He (his wife, actually!) has a baby due around the time of the first event in San Francisco, so Stephan will be filling in for him there.

Download the interview (audio only, MP3, 8 megs)