Category Archives: Paid Search

Sep 26

Interview with IBM’s Mike Moran, Distinguished Engineer and Author

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Stephan Spencer, Founder and President of Netconcepts, sits down with Mike Moran, a search marketing pioneer at IBM who helped grow IBM.com’s organic search traffic from about 1% to 25% within a few years. The interview is focused on implementation of paid search and SEO for large, behemoth-sized corporations (though small business folks will get value out of the interview too!), and covers everything from search marketing techniques to cutting costs and boosting ROI.

Stephan interviews IBM’s Mike Moran (MP3, 11 megs, 47 min)

Mike Moran will be speaking at the AMA Hot Topic: Search Engine Marketing events on September 28 in Boston and November 2 in Chicago.

Jul 01

Marylynne Tosyali, from Wards.com, opens up

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Stephan Spencer, chairperson of the AMA conference Hot Topic: Search Engine Marketing, interviewed recently Marylynne Tosyali, Director of Online Marketing at Direct Marketing Services Inc., the company behind Wards.com, HomeVisions.com, and several other online stores. Marylynne spoke at the conference in June in Chicago.

Stephan interviews Marylynne Tosyali of DMSI (MP3, 44 minutes, 10 megs)

Stephan and Marylynne discussed the company’s decision to enter the blogosphere, her experiences with GravityStream through Netconcepts and her successes with paid search. The 45 minute audio recording also covers other topics in search, and offers a unique perspective into SEO from the client’s point-of-view.

This is the latest in a series of podcasts for the Hot Topic: Search Engine Marketing conferences. Register now!

May 22

Interview with Alan Rimm-Kaufman uncovers paid search gems

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Alan Rimm-Kaufman, President of paid search agency Rimm-Kaufman Group, discusses fascinating aspects of natural and paid search with organic search expert Stephan Spencer. Stephan’s savvy interview questions took the discussion into the spotlight on paid search. As a result, Alan freely shares some sparkling insights that range from so-called “quality score gotchas” to daily caps to metrics.

Stephan interviews Alan Rimm-Kaufmann (MP3, 55 minutes, 13 megs)

This interview is the latest in a series of podcasts for the American Marketing Association’s “Hot Topic: Search Engine Marketing” conference. Both the interviewer, Stephan Spencer, and the interviewee, Alan Rimm-Kaufmann, are speakers at the three conferences this Spring and the three conferences this upcoming Fall. Register now.