Alan Rimm-Kaufman, President of paid search agency Rimm-Kaufman Group, discusses fascinating aspects of natural and paid search with organic search expert Stephan Spencer. Stephan’s savvy interview questions took the discussion into the spotlight on paid search. As a result, Alan freely shares some sparkling insights that range from so-called “quality score gotchas” to daily caps to metrics.

Stephan interviews Alan Rimm-Kaufmann (MP3, 55 minutes, 13 megs)

This interview is the latest in a series of podcasts for the American Marketing Association’s “Hot Topic: Search Engine Marketing” conference. Both the interviewer, Stephan Spencer, and the interviewee, Alan Rimm-Kaufmann, are speakers at the three conferences this Spring and the three conferences this upcoming Fall. Register now.