Stephan Spencer, Founder and President of Netconcepts, sits down with Mike Moran, a search marketing pioneer at IBM who helped grow IBM.com’s organic search traffic from about 1% to 25% within a few years. The interview is focused on implementation of paid search and SEO for large, behemoth-sized corporations (though small business folks will get value out of the interview too!), and covers everything from search marketing techniques to cutting costs and boosting ROI.

Stephan interviews IBM’s Mike Moran (MP3, 11 megs, 47 min)

Mike Moran will be speaking at the AMA Hot Topic: Search Engine Marketing events on September 28 in Boston and November 2 in Chicago.